Amsterdam aims to reclaim 'top city' business status

AMSTERDAM — Amsterdam City Council unveiled an ambitious campaign on Friday to reinvent the Dutch capital as one of the top five locations in Europe for international business and expats. The plan is based on 100 days of talks with business leaders, organisations and government agencies. These discussions established that creativity distinguishes Amsterdam from other cities, the City Council said. "Viewed from an outsider's vantage point, Amsterdam is clearly ready to reposition itself. This is why we’ve launched the Amsterdam Top City programme. In order to keep ahead of the global competition, Amsterdam needs to renew itself," the introduction to the plan states. Amsterdam will spend EUR 51 million over the next five years on the project. The five main action areas are developing the best way to use and attract talent; stimulating and facilitating businesses from start to growth; improving the atmosphere: hospitality, freedom and service; creating and using space; and enhancing Amsterdam's international reputation. Read more: Eurogates. Forum of education news