Han University: Bachelor in Communication ( CO)

Nokia has introduced a new mobile telephone into the market. How can the company reach its target group? How can a company ensure that the media publishes its press release? A Communicationgraduate knows the answers to these questions. The Communication study programme (CO) trains students to become specialists in the field of business, marketing and corporate communication. CO students learn to formulate strategic communication plans which must include internal communication external communication and public relations. They also learn how to draw a (marketing) communication research plan. Furthermore they learn about advertising and how important it is for a company to have a good advisor. Applying skills in practice is an essential part of the CO study programme. Examples of these are designing adds, leaflets and brochures, designing an internet page connected to a database and using direct marketing to get the highest response. Students form their own advertising agency with fellow students, which is an important contribution to future functions. Students also have the opportunity to compete with other CO students for the best strategic integrated plans in the Integrated Communication Game. Read more: Eurogates. Forum of education news