HAN University: students Master of International Business perform well

MKB-Nederland (the Dutch SME) commissioned TNS NIPO (+/- the Dutch MORI) to conduct a survey among entrepreneurs. 61% of the respondents are convinced that contacts between schools and business should be strengthened in the form of work placements and final projects. For its Masters of International Business (MIB), HAN has made a well-considered choice for this collaboration between school and business. MIB final project The final project for the MIB consists of a theoretical and practical part, carried out in cooperation with the MKB. In the final project, the student shows evidence of understanding what will be expected of him/her as a professional. Kees Schaaps (assistant manager at Henk Scholten/Volvo) was involved in the final projects of two MIB-students, Gerald Boss (Austrian) and Hartwin Maas (German). Kees: "They have developed an interface between market and finance: the ‘Customer Value-Based Model’ (CVM). First, they carried out marketing research and financial analyses, the results of which they combined into a management strategy. This enables a company to assess its marketing strategy in a much better way." Read more: Eurogates