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HAN-students win Twinfield Award

3 May 2009, 12:00

A group of first year International Business and Management Studies (IBMS) students from the HAN University of Applied Sciences won the finale of the Twinfield Business Plan Award on 19 February. According to the jury, the students’ ChaMEleon plan excelled in originality, daring and clarity.

A group of first year International Business and Management Studies (IBMS) students from the HAN University of Applied Sciences won the finale of the Twinfield Business Plan Award on 19 February. According to the jury, the students’ ChaMEleon plan excelled in originality, daring and clarity.

The students developed a way of creating six different landscapes in a living room using a digital lighting trick, enabling a room’s atmosphere to change instantly into a desert or winter landscape.

Business Planning Study Segment

6 Groups of 1st year students competed for the first prize and total prize money of € 1000.-. The candidates presented their ideas in the Business Planning segment of their study.

Each business plan consisted of at least a:

    * Marketing plan
    * Market research
    * Financial analysis

The jury gave marks for originality, feasibility, presentation, marketing support and financial strength. The Twinfield Business Plan Award was established as a joint initiative of the HAN and Twinfield, an international web service for online accounting.

Combination of academics and entrepreneurialism

The award has a clear link with the ongoing ‘Student Company’ project. Entrepreneurial students have the opportunity to start their own student businesses at the HAN. For a year they can run their own business with the underlying support of a teacher, mentor and accountant from the business community to whom they can ask advice.

From student to independent entrepreneur

Business Planning and the Student Company expose students to independent entrepreneurialism in the areas of market-focused and creative thinking, cooperation, networking, meeting, planning, presenting and communicating. This approach to education has the advantage of forging a better connection between academics and the business community.

 

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