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Metasearch - best way to find cheapest flights to Holland

1 December 2011, 00:00

Although many people in search of a quick, cheap flights to Holland automatically use an online travel agency (OTA) such as Orbitz, Expedia, or Travelocity, there is in fact a better option out there: metasearch engines.

Although many people in search of a quick, cheap flights to Holland automatically use an online travel agency (OTA) such as Orbitz, Expedia, or Travelocity, there is in fact a better option out there: metasearch engines. A metasearch engine is an entirely different way to search for cheap flights and other travel options, much more reliable and inexpensive than the more traditional online travel agencies.

Flight search engines such as GoCheap.travel are a far better option than OTAs for two reasons: wider range of suppliers, and the ability to retrieve deals from the travel agencies themselves. The secret to the ability of metasearch engines to provide more valuable information than online travel agencies lies in their ability to draw upon a wider range of global distribution systems. The distribution system, a form of computer reservation system used by the travel industry to manage reservations and online sales, is the main source of information for any travel agency or travel search engine.

A typical travel agency generally uses about one or two systems in their search. A metasearch engine, by contrast, uses as many as 3-5 of these systems, ensuring a wider and more comprehensive search. The result is that the metasearch engine can find many options that the more traditional sites overlook. The second reason for a metasearch engine’s superiority to an online travel agency is the fact that a metasearch engine can find and deliver deals from all OTAs in one place.

Whereas an online travel agency such as Expedia or Travelocity can only provide its own discounts and special offers, metasearch engines can dig up all available offers and enable users to compare prices side-by-side in a way that cannot be matched by other kinds of travel sites. Instead of entering multiple searches into multiple engines and attempting to keep track of all the information – an extremely time-consuming and often stressful process – users of a metasearch engine can enter the details of their desired flight, then sit back and let the site do the searching.

The difference in terms of ease and convenience is clear right from the start. Given the ease, speed, convenience, reliability, and comprehensive coverage that can be provided by a metasearch engine, there is little doubt that these are a better choice for consumers than the online travel agencies. Such search engines, of which GoCheap.travel is exemplary, are the future of online travel arrangements. As the world continues to move at faster and faster speeds, the option of choice for busy jetsetters will be metasearch engines such as GoCheap.travel.

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