The recently released Keuzegids Masters 2016 ranking assessed graduate programmes at Dutch universities. The Master’s programme in Imagineering at NHTV Breda University of Applied Sciences has been named the «top-rated programme» for the second year in a row. It was also recognized as the best Business Administration programme in the Netherlands.

About the programme

A gap between supply and demand exists in the present-day economy. While consumers are interested in individualised products that help them express their self-identity, companies still rely on standardised processes and solutions invented in the last century. That is why companies need employees that have a wide scope and an interdisciplinary approach to business.

The Master’s programme in Imagineering at NHTV Breda University of Applied Sciences aims to fill the shortage of these interdisciplinary specialists. Students learn to design new products, services, and processes within companies and society. They learn to approach traditional values with innovative ideas while also creating new values.

This programme is taught in English, lasts 1 year, and requires a Bachelor’s degree in Business Administration or a related field to apply. The programme’s graduates receive a professional Master of Business Administration diploma in Imagineering. Examples of potential jobs after graduation include Policy & Innovation Specialist, Strategic Brand Innovations Manager, co-creation consultant, and project manager.

In the Keuzegids Masters 2016 ranking, the Master’s programme in Imagineering scored above average in its contents, communication, lecturers, scientific education, and facilities.

Student feedback

Here is how students of the Master’s programme in Imagineering describe their experience at NHTV Breda University.

Ricky van Rensen, the Netherlands:

"I was searching for those different perspectives, tools and ideas for situations in society and businesses where the old thinking did not proved to be suffice anymore. Imagineering turned out to provide me with all and much more of that. Not to mention the great classmates, lecturers and very much interesting topics we are having.

This is a fun, useful and very inspiring master’s programme that helps people cope with complex issues in businesses and society. A programme where you discover possibilities, ways of thinking and a world out there of which you could have never imagined to have existed. A journey where you definitely are going to come out differently as you went in."

Care Prarakkamo, Thailand:

"NHTV has always been my first choice since I started to look for a master’s programme in the Netherlands. It is because of the varieties of programs, location, tuition fees and enrolment eligibility. Apart from this, it was more like ‘love at first sight’. I found out about the open day and I came to visit. I spoke to just one student and one professor and it just felt right.

As far as it has been, what I like the most is the planning of the programme, it’s precise, positive intense and very enjoyable that I never want to miss any lecture. Furthermore, I admire all the lecturers, I love that both regular and guest lectures all bring their inputs and real experiences into the class, it’s incredibly great to listen to."

To find out more about the Master’s programme in Imagineering and how to apply, please visit NHTV Breda’s website.